Operator-led, not pitch-led
We've sat behind the counter at month-end. We know what missing receipts, late reports, and broken reconciliations actually cost.
About Acuitas
Built because the founders couldn't find an accounting firm that understood how the business actually runs.
Acuitas was built from the inside out.
Three people — an F&B owner/operator, a qualified accountant, and a business process manager — went looking for the kind of corporate services and accounting firm they needed for the businesses they were actually running. They couldn't find it.
Most providers could do the compliance work — file the ACRA annual return, do the bookkeeping, submit GST F5, file Form C-S at year end. Very few of them understood the operational pain that sits behind it: the high transaction volume, the cash movement, the incomplete data, the missing receipts, the late reports, the fragmented systems — and the time management had to spend away from customers and revenue to chase any of it down.
Software-led firms were closer, but in a different way: they sold a product. Their pitch ended where the standard SaaS demo ended. The actual workflow design — POS reconciling cleanly into Xero, Aspire approval flows mapped to the real org chart, AI agents configured to chase the right vendor at the right cadence, dashboards that show what the consolidated P&L hides — that wasn't their job.
The founders realised that what didn't exist was a firm with three things at once: the operator reality of running a real high-transaction business, the technical rigour of a qualified accountant, and the process discipline to design the workflow around modern tools. So they built it.
Acuitas isn't an accounting firm trying to understand operators. It's an operator-led firm that built accounting and business-process services around the way real Singapore small businesses actually run.
The three founders
Three roles, three accountabilities, one operating discipline.
Each founder owns one part of the work, end to end — and answers for it.
Role
F&B owner / operator
Background
Built and ran F&B venues in Singapore — has lived inside the morning standup, the supplier chase, the delivery platform dispute, and the month-end reconciliation that arrives too late to act on.
What they own
Operator reality. What the dashboard actually needs to surface, what an outlet manager actually has time for, where the leaks are that the consolidated P&L hides.
Role
Accountant
Background
Trained and qualified in Singapore accounting and tax. Has run books for high-transaction businesses through the messy parts — POS reconciliation, GST, ACRA filings, the moments when the numbers stop adding up and someone has to figure out why.
What they own
The technical rigour. Final review and accountability on every entry that posts. The compliance calendar that gets owned, not chased.
Role
Business process manager
Background
Process design for high-volume operations. Has worked on the gap between how a business says it operates and how it actually operates — and on automating the bits that should never have been manual to begin with.
What they own
Workflow design. The AI agent configurations. The reviewer checklists. The handover documents. The boring discipline that compounds into a close that runs on schedule and an exception report you can actually trust.
How we think
Four principles we keep coming back to.
Compliance is the baseline
Filings, ACRA, IRAS, GST — handled cleanly. That's table stakes, not the product.
Visibility is the real value
The number that matters is the one the owner sees in time to do something about it.
Design the stack, not the tool
Xero, Aspire, dashboards, AI — software helps. The design of how information flows is what changes the business.
Credentials & accountability
The regulatory and professional standing behind the work.
Regulatory registrations, platform partnerships, professional memberships, indemnity cover. We've put the full list on a dedicated page — what's verified today, what's in progress, what's next.
Meet the team
The fastest way to meet the people who'll run your books is a 30-minute conversation. Bring your questions about your operation — we'll bring the stack.
Work with us
See if how we work fits how you run.
A first conversation costs nothing and is genuinely useful even if we don't end up working together. Tell us what you operate today.